As digital advertising evolves, marketers will almost always be looking for innovative, user-friendly ways to reach audiences. In-page push traffic are one of the newest formats gaining interest for their ability to deliver messages without disrupting user experience—or requiring browser permissions.
📌 What Are In-Page Push Ads?
In-Page Push Ads (IPP) really are a type of display ad that visually resembles traditional push notifications—but they are directly from the content of the webpage. Unlike classic push notifications, IPPs don’t require users to sign up or opt-in, and they are fully suitable for all devices, including iOS (which doesn’t support traditional push notifications).
These ads are triggered because user scrolls or interacts while using page and so are seamlessly integrated into the layout, driving them to less intrusive and much more engaging.
🧠 How Do They Work?
Here’s how in-page push ads typically function:
User visits a website that supports in-page push.
Ad is displayed as a floating box or notification-style element inside the webpage.
User sees the material, which frequently includes a headline, short description, icon/image, and CTA (call to action).
User clicks the ad and it is taken to the advertiser’s landing page.
No subscription should be used, so everyone who visits the site can see these ads—maximizing reach.
🧩 Key Features
✅ No opt-in required
✅ Visible to any or all users, including iOS
✅ Non-intrusive and native-looking
✅ Compatible with all browsers and devices
✅ High CTR (Click-Through Rate) as a result of placement and format
🖥️ What Do In-Page Push Ads Look Like?
Compact notification box
Includes an icon, headline, brief message, and clickable CTA
Can appear within content, floating on the side, or in the bottom of the screen
They’re meant to look like real push alerts, so they grab attention without interrupting an individual journey.
🎯 Why Use In-Page Push Ads?
🔹 1. Wider Audience Reach
Unlike traditional push ads that require user permission, IPPs are visible to each and every site visitor—unlocking more traffic, especially on Apple devices.
🔹 2. Bypass Browser Restrictions
They aren’t blocked by browser settings or ad blockers, which in turn limit regular push notifications.
🔹 3. Better User Experience
Since they blend in to the page layout, they feel more native and much less spammy—leading to higher engagement.
🔹 4. Effective for Monetization
Publishers can monetize all users equally, while advertisers can take advantage of better targeting and click-through rates.
🛠️ Top Platforms That Offer In-Page Push Ads
Platform Features
PropellerAds Supports IPP with advanced targeting and automation
Monetag Includes in-page push in their MultiTag offering
Adsterra Offers both in-page and classic push formats
Evadav Clean traffic and adult-friendly campaigns
HilltopAds Supports various push formats including IPP
📈 Best Practices for In-Page Push Campaigns
Use compelling headlines that trigger curiosity
Include an eye-catching image or icon
Focus on short, direct messaging
Target by geo, device, and interests
Test and optimize regularly
⚖️ Pros and Cons of In-Page Push Ads
Pros Cons
Works without user opt-in May have lower engagement vs classic push in certain niches
Compatible with iOS and all browsers Can be mistaken for regular site content
Non-intrusive and native Requires creative testing for best results
High visibility and CTR Still a newer format—less familiar to many advertisers
In-Page Push Ads certainly are a smart, modern way to reach internet users with notification-style messages—without the restrictions of traditional push formats. For publishers, they unlock additional monetization opportunities, and then for advertisers, they feature a scalable strategy to reach a broader audience with good engagement potential.